
Finding ABA therapists that are the right fit for a child with autism or pervasive developmental disorders (PDD-NOS) can feel overwhelming, but it is one of the most important steps you can take in supporting their growth and development. Applied Behavior Analysis (ABA) is currently recognized as the most effective, evidence-based treatment for children diagnosed with autism spectrum disorder. It has decades of research supporting its use, and it remains the gold standard in autism intervention.
ABA therapy focuses on understanding how behavior works, how it is affected by the environment, and how learning takes place. By using structured teaching methods, therapists can help children acquire essential communication, social, and academic skills while reducing challenging behaviors. Interventions are highly individualized, meaning no two children will have the exact same program, but most ABA programs share a few core techniques such as:
ABA therapy can be delivered in a variety of settings—at school, at home, or in clinical centers. Parents are often encouraged to participate actively, since reinforcing skills in daily routines is one of the best ways to ensure progress.
If you are just starting your search, there are several options. Some families begin by contacting local ABA centers that employ teams of Board Certified Behavior Analysts and ABA therapists. Others may place ads in local newspapers or on websites such as Craigslist to find independent providers. When going this route, it is essential to check references carefully and confirm that the individual has proper training and certification.
You can also ask your child’s diagnosing physician or insurnace company for referrals. Doctors and developmental specialists often know which services are available in your area.
One of the challenges many families face is cost. ABA therapy can be expensive, especially for those paying out of pocket. Rates vary widely, ranging anywhere from $20 to $100 per hour, depending on the therapist’s credentials, level of experience, and the type of service provided.
If you are going through insurance, it is important to know that requirements for therapists vary by state and by provider. At present, many insurance companies do not require ABA therapists to hold a specific degree. However, most do require therapists to be certified as a Registered Behavior Technician (RBT). Becoming an RBT involves completing around 40 hours of training, passing a competency assessment, and demonstrating proficiency in ABA techniques through a formal exam. I highly recommend finding a company that requires this certification to ensure the therapist has enough training regardless of what insurance mandates.
All 50 states in the U.S. now have laws requiring insurance coverage for autism services, but the details of these mandates can look very different from one state to another. The National Conference of State Legislatures notes that many of these laws only apply to fully insured private health plans. Large employers with self-funded plans under ERISA are often exempt, which can leave some families without the same protections. Beyond that, states set their own rules for what services are covered, who can provide them, the age range of eligible children, and the limits on how much treatment can be reimbursed.
Even with coverage mandates, families often run into obstacles when trying to access ABA therapy. High out-of-pocket costs like deductibles, complex referral requirements, or strict limits on therapy hours per week can all create barriers. According to Autism Speaks, some insurance policies technically include ABA therapy but apply significant restrictions. These may include yearly caps on the number of sessions, a narrow definition of what is considered “medically necessary,” or other limitations that reduce how much therapy a child can realistically receive.
In addition to traditional therapy, there are newer online programs that can support both parents and professionals. For example, Rethink Autism is an online ABA platform that teaches caregivers how to implement ABA techniques and provides tailored programs based on the child’s needs. These types of resources can be especially useful for families in rural areas or for parents who want to reinforce therapy techniques at home.
When looking at credentials, it helps to know the different levels of ABA certification:
Seeing these credentials ensures you are working with professionals who understand ABA deeply and are qualified to oversee effective programs.

Credentials and training are important, but personal qualities also make a huge difference in therapy.
The best ABA therapists are:
Choosing a therapist who is both highly trained and emotionally connected to your child will maximize progress and minimize frustration.
ABA therapy is a significant investment of time, effort, and often money, but the potential benefits for children with autism are life-changing. With the right therapist, children can build communication skills, develop independence, and engage more fully with the world around them. By carefully checking credentials, understanding insurance coverage, and seeking out providers who are both qualified and compassionate, families can feel confident they are giving their child the best chance to succeed.
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